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A study of medias impact on gender revolution in society

In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it. But this seemingly tried-and-true method is transforming. Many traditional and non-traditional media outlets report and comment on how the Internet and social media, especially social networking, have begun to seriously affect news organizations and how they operate.

How papers will make money has been talked to death. So, instead, this report will focus on how social media, especially social networking sites like Twitter, has begun to affect the news organizations and changed — for better or worse — how journalists perform their jobs every day. The main purpose of this report is to learn how the social media revolution has changed and will continue to change journalism and news organizations.

To understand social media and its effects, one a study of medias impact on gender revolution in society read and analyze information gathered through journal articles, interviews and observations as this report has done.

The report is broken into subtopics: The report will respond to one simple, yet rather complex, question: What impact has social media had on news organizations? A question like this cannot be answered straightforward but must instead be explored. While the report will focus on what has already occurred, it will also look to the future and will consider whether public opinions of the mainstream media have helped spawn and accelerate the birth of the social media revolution.

Results will lead the report to offer three areas within journalism that social media has significantly touched: Social Media Literature Review Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources. Going a step beyond simply being online, media organizations have begun to consider how news organizations use social media tools to keep their audiences and, most importantly, to keep bringing in funds to support themselves.

However, this report will attempt to explain what has occurred and hypothesize on what the future holds for a world containing independent journalism and social media tools. The research gathered for this report can be grouped into four categories: Understanding where traditional news organizations currently stand requires one to understand how audiences consume their news and what they think about the news business as it stands. A MediaPost article discussed a survey that found males tend to be more open to new media than females, and, to little surprise, the 18-to-34-year-old age group has seen the largest decline in traditional media usage Loechner 1.

In a letter in the American Journalism Review, Kevin Klose wrote journalism in its purest form is about witnessing an event and recording them for others to see and read Klose 2. Podger says journalism is about listening to those who have something to say Podger 36. He explains social media is about listening as well as interacting with others Lewis. Another blogger, Vadim Lavrusik, described the change from one-way communication to a community affair and how the change will assist journalists.

Others, including two authors for the fall 2009 online issue of Nieman Reports, Robert G. Picard and Richard Gordon, and Chris Martin of Chris Martin Public Relations, also expressed social media can help journalists do their jobs more effectively.

Improving the evidence

Others have evaluated the news media and determined social media has not only benefited journalists but has also helped give individuals a way to speak up to the world. Despite its positives, some have found problems with journalists in the social media world.

Many media professionals have reported on how journalists can use these tools. In an article for Wired magazine, Steven Levy discusses how user-oriented, real-time Twitter is changing the news media Levy. Two writers, Courtney Lowery and Leah Betancourt, discuss how to use and how not to use social media tools like Twitter for journalistic purposes Lowery; Betancourt.

However, a large number of Americans use them anyway, perhaps even more than e-mail, according to a Mashable blog entry written by Adam Ostrow Ostrow. The class made a tool called NewsMixer for Facebook Gordon. Also, Christine Greenhow and Jeff Reifman conducted a study on Facebook community involvement by creating and observing different Facebook applications Greenhow.

Both Li and Skoler suggest Digg. The third literature topic required a wide use of newspaper articles because it evaluates coverage of recent international and national events. Four major events show how useful social media tools, especially Twitter, can be. The most recent event is the Nov.

Gender and media

The Iranian protests during summer 2009 offer the second example. First, he writes there may not have been as many eye witnesses tweeting as expected for numerous reasons. Secondly, he says those Iranians who did use Twitter or blogs took a risk in being associated with Americans and considered spies Morozov 10-14. In an InformationToday article, Michael Baumann also mentions the dangers Iranians who use social media would face; he quotes Morozov a couple times in his story Baumann 1, 52, 54.

While one of the most popular examples, the Iranian protests is just one example among many of journalists using social media. The third and fourth case studies involve an explosion in Bozeman, Mont.

The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations

A CNN article by Stephanie Busari discusses how Twitter and other social media tools were used to spread information after the 2008 bombing in Mumbai Busari. One cannot talk about technology, especially social media tools, without evaluating ethical implications. For this topic, two articles served as the main sources: The articles describe beliefs that news organizations will move toward increasingly using mobile devices.

They also suggest reporters will become more independent instead of being linked to a specific news organization for a long period of time Podger 36; Lewis 2. A handful of authors also discuss how the classrooms that shape future journalists will evolve with social media. Surveying these data and documents will help one to gain an understanding of the direction in which journalism faces — toward increased usage of social media in daily routines.

Social Media Research Methods The method for gathering this data is just as scattered and diverse as the opinions on the subject. First and foremost, the researcher gathered preliminary information using two main strategies: The researcher received and scanned multiple daily e-mails, including social media-related newsletters, from MediaPost and AdvertisingAge.

How men and women see gender equality differently

Most articles and data were found using search engines and databases provided through the Friedsam Memorial Library. Results Before jumping into social media, it is important to understand the current circumstances surrounding traditional news media outlets. While TV may dominate right now, the biggest declines in traditional media usage are with the 18-to-24-year-old market. Loechner found young adults of this age group rank the Internet as more important than TV Loechner 1.

However, this desire troubles Geneva Overholser. According to the Pew public perception survey, 29 percent of respondents said the media generally report the facts correctly, while 63 percent said news stories are often inaccurate. Local news organizations may be a different story, though. Yes, absolutely those are big papers, important papers.

Also, an NNA survey found 81 percent of respondents read a local paper each week, and 73 percent read most or all of it Strupp. Interestingly, this survey also found 53 percent of respondents never read local news online while 12 percent said they often read local news online Strupp. Michael Skoler argued as news conglomerates took over local news organizations and made changes people began losing trust in the media.

In addition, Robert G. Picard found social media tools to be more useful for national and international news organizations than those on the local level. Before defining social journalism, a combination of social media and journalism, one must understand what journalism itself is: A person witnessing and recording an event Klose 2. Monica Guzman, a news gatherer at seattlepi. According to Woody Lewis, a social journalist can be defined as a person with a premeditated watchdog role who uses social media to communicate and collaborate with readers.

Vadim Lavrusik offers a similar definition by saying the goal of social journalism is to build a community through engagement. Joel Comm would probably agree with Gordon.

The Gender Revolution

These conversations have become the status quo online and the main reason many people even use the Internet on a regular basis. Also, many people do not want to simply be fed information; they also want to find and share it with others as well as connect directly with sources and writers instead of going through a reporter or news organization Skoler. They want news that connects with their lives and interests. They want control over their information.

Picard wrote journalists can benefit from creating relationships with their audiences Picard. Second, the emergence of bloggers means news media organizations now face much more competition Picard. Thirdly, true investigative journalism, like that done to uncover the Watergate scandal, faces a threat that could render it impossible because bloggers may not want to perform the meticulous work investigative journalism involves. Also, even if they want to do the work, bloggers may not be able to financially Holtz 2.

But the news media industry can use social media to its advantage if it thinks quickly. The new journalism must be a journalism of partnership. To understand how social media has affected journalism, one should understand the most popular social media tools for journalists, the most popular of the day being Twitter and Facebook. To start, one could consider a story from Chris Martin, a public relations professional for more than 20 years. He said social media has helped him build and maintain relationships with reporters Martin.

His example involved a health reporter in Chicago with whom he was friends on Facebook. The reporter began updating her Facebook status with stories she was working on, and one of the stories related to a topic Martin wanted to pitch to the media. So, Martin put her in contact with a few of his clients, allowing both reporter and PR professional to win in the situation Martin. Other communications professionals have also learned as they move around in the social media world.

While media organizations and journalists may seem to mention Twitter more than other social media tools, it may not be the most popular with the general public. According to Adam Ostrow, Facebook dominates the social media landscape as the most popular way to share information online.

E-mail comes in second followed by Twitter and, in last place, MySpace Ostrow. MySpace sprang to popularity in 2006, becoming the most popular Web site in the world in terms of page views Briggs 28. MySpace as a journalistic tool can become a resource for contacting sources and communicating with audiences, according to Leah Betancourt Betancourt 3.

In addition to MySpace, social bookmarking sites are also impacting journalism. The community atmosphere has made Digg and other social bookmarking sites rather popular among the public. The free social-networking service allows short messages to be sent to and received by self-designated followers either using a computer and Internet connection or a mobile device with an Internet connection Farhi 28.

More specifically, Twitter has become a a study of medias impact on gender revolution in society for media members. The public and journalists alike have found many uses for Twitter.