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Contemporary direction essay in in index literature reprint

Index Synopsis This history of typography starts with the early years of the Enlightenment in Europe, around 1700.

Technology - Subjectivity- Aesthetics

It was then that typography began to be distinct from printing. Instructional manuals were published, a record of the history of printing began to be constructed, and the direction of the printing processes was taken up by a new figure: This starting point gives the discussion a special focus, missing from existing printing and design history.

Modern typography is seen as more than just a modernism of style. Rather it is the attempt to work in the spirit of rationality, for clear and open communication. This idea is argued out in the introductory chapter. The chapters that follow trace the history of typography up to the present moment.

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Different cultures and countries become the focus for the discussion, as they become significant. In the nineteenth century, Britain provides the main context for modern typography. In the twentieth century, the USA and certain continental European countries are prominent. Kinross provides concise accounts of modernist typography in Central Europe between the wars and in Switzerland in the 1950s and 1960s.

Modern typography: an essay in critical history

A separate chapter of illustrations resumes the argument. Representative examples are shown, and analysed in captions. The book concludes with a critical discussion of the literature of typographic history, and a full bibliography. For this second edition, the reference content of the first edition 1992 has been thoroughly revised, the concluding chapter rewritten, and the illustrated examples are presented in freshly made colour pictures. Reviews Every chapter throws up some surprises and prompts questions about our own attitudes to typography and its practice.

Phil Baines, Blueprint, no. As typography becomes more fashionable, and graphic design more democratic, the design books of the furture must strive for this level of intellectual rigor or become trivial by default. It is provocative, dense, opinionated, and thoroughly original. It deserves to become a classic.

Literature in Contemporary Media Culture

Alastair Johnston, Bookways, October 1993 Here are neither definitive conclusions nor firm guidelines. This book offers a great deal more — it is a complete redefinition of the subject and a basis for all subsequent discussions. Giovanni Lussu, Lineagrafica, no.